Founded as Windward & Leeward Brewery Ltd. (WLBL) on March 11, 1974, the company was renamed Heineken Saint Lucia Ltd. in 2016 following its merger with Du Boulay’s Bottling Company Ltd. (DBC). This strategic rebranding aligned the company with its global brand while preserving its strong local identity.
In 2025, Heineken Saint Lucia Ltd. commemorated its 50th anniversary with the campaign theme "A Legacy Brewed. A Future Inspired." I was engaged to provide the logo design and art direction for the year-long initiative.
Client: Heineken Saint Lucia Limited
--
Credits:
Art Director & Designer: Sherlan Gittens
Creative Director: Juelle Cadette
--
Agency: Boost Marketing